The signing of the Treaty of Versailles, the Grand Canyon’s designation as a National Park and the creation of the Negroni might not appear to have a lot in common – but they’re all celebrating 100 years in 2019.
My One and Negroni
Start building your Negroni with quality cubed ice, before pouring equal parts Sweet Red Vermouth, a premium gin (Bulldog is recommended), and of course, Campari, the true heart of the Negroni. Serve in vintage glassware and garnish with orange zest.
Though the world was a very different place in 1919, the popularity of the Negroni cocktail has never waned. Created in Florence and named after a Count, the iconic drink has become part of a superior set of cocktails and is listed in the IBA ‘Unforgettable Drinks List’, otherwise known as the bartender’s bible. The cocktail consists of just three perfectly balanced ingredients – and while the London dry gin and sweet red vermouth may be customized, there is no Negroni without Campari (check out the boxout to learn how to make the perfect cocktail).
In 2013, Imbibe Magazine launched Negroni Week – a seven-day celebration to raise money for charities around the world simply by enjoying the classic cocktail. In the years since, Negroni Week has grown from 120 participating venues to 100,000 and 87 countries – including Canada. Participating for the past five years, Canada is consistently ranked in the top five global sign-ups and money donated, raising over $17,000 in 2018 alone.
We're giving one lucky winner and a friend the chance to celebrate the centennial of this iconic drink at the Negroni Week opening party on June 24. Attendees at the glamorous event, held at Casa La Palma, will get to sample a delicious Italian menu, a special Campari Negroni birthday cake and, of course, plenty of Negronis. Guests are encouraged to dress to impress with a touch of red, the iconic Campari colour.
To enter, answer the question below:
The question is: How many years is Campari celebrating?
Competition closes: 16th June 2019
By entering this contest you agree to Negroni Week's terms and conditions. You also agree to share your information with Negroni Week and receive email communications. You may unsubscribe from any of these at any point.
Prize open to residents of Canada excluding the province of Quebec.
Prize is non-transferable and has no cash value.
The prize consists of:
- A pair of tickets to the Negroni Week opening party at Casa La Palma. The winner must be available to attend on June 24, 2019.
Contest closes June 16th, 2019 at 23:59 pm EST and a winner will be notified by email.
Winner must be 19 or over.
The winner will have 24 hours to claim the prize. If there is no response after 24 hours, a runner up will be randomly selected.