There’s a certain je ne sais quoi that comes with cracking open a bottle of Champagne or Prosecco. So much so that the sound of popping open some bubbly, and the subsequent clinking of glasses is the perfect soundtrack to a work promotion, imminent nuptials or the beginning of a big life adventure.

However, you don’t need to wait for a red-letter day to open up a bottle of Prosecco. FIOL understands that life is too short to wait for a “celebration” to break open the good stuff – which is why they’ve created a bubbly that can (and should) be enjoyed any time you feel like it.

Back in 2011, a group of Italian winemakers decided to fill a Prosecco-shaped hole in the market. Growing up drinking Prosecco, it was a no brainer for Gian Luca Passi De Preposulo, Giovanni Ciani Bassetti and Pietro Ciani Bassetti to drink sparkling wine outside of big social occasions like New Year’s Eve and birthdays. So, given the appetite for an affordable drink to replace Champagne, they made it their business to educate the masses.

But instead of simply creating a Champers substitute, the innovative trio was able to source a high-quality product that retails at just $16.25 for a 750 ml bottle at the LCBO. To further distinguish themselves from the Prosecco market, FIOL decided to invest in a unique product that’s made for mixing in cocktails.

While Champagne and other high-end bubbles may seem too sacred to marry with mixology, the extra dry taste of FIOL, with its pear and green apple notes, pairs perfectly with global cuisine as well as a limitless number of cocktails:

From the classic Aperol Spritz to the simple but decadent Kir Royale, there are plenty of ways to shake things up with FIOL (not literally though – we recommend adding Prosecco to your cocktail last). Or if you want a professional to fix you up a drink, FIOL is stocked at lots of fantastic restaurants around the city including Kasa MotoPiano Piano, Chubby's Jamaican Kitchen and The Chase.

Whether you're celebrating a big anniversary or the fact that you survived yet another meeting that could have been an email, make sure you always have a bottle of FIOL Prosecco in the fridge.   

$16.25, lcbo.com