There are few things more refreshing than a glass of rosé on a warm, summer day: its light body and moderate alcohol level make it an easy-drinking option for those long, lazy afternoons spent lounging on the back porch or stretched out by the pool. Rosé’s cheerful pink colour and sippable nature, however, make it easy to overlook this wine’s nuanced flavours and the expertise needed to produce it well.

Provence, a region in southeastern France bordering Italy and the Mediterranean Sea, has long specialized in making exceptional rosé wine. 90 per cent of Provence’s vines are dedicated to rosé, with the region’s dry, sunny climate and protective wind systems creating ideal conditions for growing grapes.

You might be surprised to learn that when rosé wine is produced with care, its flavours can be equally as complex and enjoyable as reds or whites; but to fully appreciate the taste of Wines of Provence Rosé, you need to drink it like a pro: Most of us tend to serve rosé chilled -- straight from the fridge -- but this actually dulls the wine’s aromatics and texture.

Instead, aim to serve your rosé between 8-10 C, which equates to about two hours in the fridge or 20 minutes in the freezer. If your bottle has been in the fridge for longer, just take it out and let it sit at room temperature for about 20 minutes before serving.

Although all Wines of Provence Rosé have their own unique flavour, rosé produced in this region tends to have certain characteristic qualities: they are typically light peach or mango in colour and feature flavours that are well-balanced, fresh and especially fruity.

From simple salads and BBQ meats to spicy dishes like Indian curries and Moroccan tagines, Wines of Provence Rosé pair beautifully with a variety of cuisines. They can bring a nice balance to Mediterranean fare or dishes made with tomato-based sauces. Naturally, they also make a nice pairing for fruity desserts.

Once you begin to savour the subtle flavours of Wines of Provence Rosé, you’ll realize that it’s so much more than a seasonal summer drink – and you might just find yourself reaching for a bottle year-round.

Learn more at vinsdeprovence.com

Sponsored by Wines of Provence Rosé