In his hunt for the best coffee, Kaelin McCowan would spend hours poring through online home roasting forums, getting lost in the complex flavour descriptions that users would describe but that McCowan had yet to experience from a local Toronto roaster. Recognizing a gap in the city’s third-wave style coffee roasters at the time, McCowan started his own, Detour Coffee Roasters, in 2009. Using the Loring Smart Roaster, which is 85 per cent more energy efficient than traditional roasters of a comparable size, McCowan constantly tweaks and improves every roast to ensure that the bean’s best flavours are brought out.